Fashion: Football
F a s h i o n I n S p o r t s Fashion is one of the biggest factors in the life of a professional athlete. Fashion is very vital in the aspect of marketing the sponsors of a football club. For example, a football club may have the "Rakuten" logo on their jerseys, because they are being supported by Rakuten. In addition, jerseys may have the logo of the fashion brand that made that jersey. In this area companies like Nike , Adidas , Puma and New Balance are seen. However, an athlete, as an individual, maybe picked as an ambassador of a fashion brand due to his/her popularity or favouritism radiated by fans. These athletes may not represent only sporting clothing brands, however, they may also represent companies that produce casual, contemporary and even ...